Local Deals Company DealOn Acquired by ReachLocal

Local marketing firm ReachLocal announced that it has acquired New York-based Deals company DealOn, as company’s everywhere try to get in on the hot local deals goldrush. ReachLocal is paying $10 million for the acquisition. 

"This will allow ReachLocal to enable other deal sites and publishers to supply and/or resell deals, as well as greatly improve Deals sourcing, syndication and personalization for the industry as a whole," a representative for ReachLocal tells WebProNews.

DealOn Launches OfferEx, Calls it “Groupon’s Biggest Threat”

DealOn, which has declared itself "Groupon’s biggest threat", has announced the launch of what it calls the web’s first ever daily deal offer exchange called OfferEx. "Think DoubleClick for daily deals. This is revolutionary and reduces the risk and increases profits for both sides of the table," a representative for the company tells WebProNews. She calls it "a technology that will level the daily deal playing field."