Yammer Talks Salesforce Integration and “Friends with Benefits” Campaign

Although Yammer and Salesforce have had a bit of a rocky past, Yammer recently announced that it was integrating activity streams from Salesforce into its own service. This means that sales leads, marketing campaigns, and other content that is entered into Salesforce will appear in Yammer’s stream as well.

Yammer CEO Slams Salesforce’s New Chatter.com

It would appear that Yammer is not thrilled with Salesforce’s latest foray into social media-based productivity. Yesterday, Salesforce announced the launch of chatter.com, a free way for any business with its own email address to create a private social network for their company.