Brand Monitoring: Look at Brands That Are Doing it Right

Listening. It’s a mantra we’ve heard PR, marketing and social media consultants preach to brands for the last two years. But, how many brands are really listening to their customers online?

I’m not talking about responding to comments on Facebook or Twitter. That’s fine, but at this point, it’s table stakes, don’t you think?

There’s More to Social Media For Small Businesses than ROI
More WebProNews Videos WebProNews recently had a conversation with Shirley Tan of, who says, "Social media is actually a level playing field for small business owners." "Small business owners can really take control...[of] all their messaging and their branding,…