Google Adwords Upgrades Consumer Targeting Functionality With Phone Numbers and Addresses

Google’s AdWords platform has been tweaked recently to allow for the integration of a bundle of new features. The added features will permit marketers to utilize postal addresses and phone numbers to reach particular groups of consumers and for Customer Match retargeting.…

Adobe Digital Index: Facebook Continues To Grow More Quickly Than Google On Display CTRs

Adobe Digital Index released its latest Digital Advertising Report finding that Facebook’s click-through-rates continue to grow more quickly than Google’s display CTRs. Facebook has been leading Google in this area for the past year, and its growth continues to come…

Google Announces Email Address Targeting With ‘Customer Match’

Google is now going to let advertisers target people whose email addresses they have and others who are similar to those people. This is Customer Match, which Google is announcing at Advertising Week’s Times Center Stage on Monday. It lets…