Facebook Makes Lift Measurement More Widely Available

In January 2015, Facebook launched Lift Measurement, which uses test and control groups to show advertisers additional business generated from their ads. This has only been available to a small number of advertisers, however. The company says it has helped…

Businesses Can Now Get A Better Idea Of Their Twitter Effectiveness

Twitter introduced a new feature that should make the service better as an advertising platform, letting businesses get a better handle on how well their ads are performing when it comes to expectations for specific metrics. Have you had success…

Facebook Updates Conversion Lift Studies

Facebook announced some updates to its Conversion Lift measurement tool, which it first launched back in January. The tool is aimed at helping marketers better understand the “additional business” their Facebook ads drive. “As our business evolves and we continue…

Jazz Jennings Is the Teen Caitlyn Jenner, And Her Show Is Reaching People

Jazz Jennings is to teens what Caitlyn Jenner is to adults. The transgender teen sensation and the former Olympic decathlon are both raising awareness of how transgender folks are perceived and treated in today’s society. While Caitlyn Jenner has her…