TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

How Answering Questions on Quora Can Drive Massive Traffic to Your Website

Quora is not your typical Q&A platform. Aside from asking questions or providing answers, users can also vote which answers are helpful.

How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Google Buys FameBit, Sees Branded Content as Essential to YouTube

Google has purchased FameBit, a technology and marketing platform that helps brands link up with social media stars on YouTube and Twitter. This is part of a growing trend where Google and others realize that preroll video ads are not…

All Hail the Rise of Native Advertising

Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it’s now their main source of revenue. It’s important to note that native advertising is not content marketing. Content marketing is a content…

9 Ways to Get Your Content Published On Authority Websites (Outreach Marketing)

Introduction to Outreach Marketing Outreach marketing is a marketing strategy that focuses on human-to-human connection and consumer psychology to position ideas, brand, and products to the right audience at the right time. The simple act of connecting with prospects (your…

Businesses In Need of Engagement Overlooking Obvious Tool

For a lot of businesses, getting, maintaining, and especially growing engagement on social media is an ongoing struggle. Throughout this struggle, however, many seem to have forgotten about how big of a part their blogs can play. Is your blog…

New Vine Feature Presents Marketers With Good Way To Reuse Old Video Content

The latest feature added to Twitter’s Vine service should give marketers a new opportunity to repurpose existing video content in a fresh way. Before, Vine just let you record videos from the app, but now it lets you import videos…

Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at…