The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.
Google has purchased FameBit, a technology and marketing platform that helps brands link up with social media stars on YouTube and Twitter. This is part of a growing trend where Google and others realize that preroll video ads are not…