Coca-Cola Laptop Theft Could Endanger 74,000 People

The Coca-Cola Company made the announcement on Friday that they recently had a possible security breech when several of its company laptops went missing. The soft drink corporation said that several of their employee laptops were stolen from the Coca-Cola…

How Soda Can Seriously Harm Your Health

Most people are already aware that soda pop is not a health food and is probably not a good drink choice. Now, there is more proof that it isn’t – as a recent report by Food MythBusters has shown some…

Monster Drinks: Is Coca Cola Looking to Buy Them?

Anyone who has either visited a gas station or been around teenage boys for any length of time in the past ten years is probably familiar with Monster, which is a specific, popular brand of energy drink. The drink has…

Aspartame is Deemed Safe in Colas By Europe

After Coca-Cola America president Steve Cahillane acknowledged that Diet Coke sales were down because of artificial sweeteners back in October, the European Food Safety Authority (ESFA) has announced that the use of aspartame to sweeten Diet Coke and other colas…

How Prohibition Made Soda the King of Beverages

A new book by author Tristan Donovan called Fizz: How Soda Shook Up The World was excerpted this week in the Atlantic, and he argues that Coca-Cola has the 1920’s Prohibition movement to thank for its rise to glory. As…

Sprite for Hangovers: The Ultimate Cure?

From hot coffee to cold showers, humans have anxiously sought the mystical remedy that is the perfect hangover cure. However, thanks to a Chinese food study that was published in the September 2013 issue of Food and Function, that painful,…

Coca-Cola Prints “YOU RETARD” Under Bottlecap

Why is it that our very politically correct American culture detests derogatory and dehumanizing words but so liberally uses the term “retard”? Have you ever noticed that? Well, Coca-Cola is pulling no punches, and they won’t be getting in as…

Coke: Aspartame Gets New Defensive Ads

Coke started a new print ad series today in the Atlanta area that focus on reassuring customers that aspartame, or artificial sweetener, is perfectly safe to consume. Titled “Quality Products You Can Always Feel Good About,” the ads aim at…

Coke Formula Claim Goes Up For Auction

Every few years someone pops up with a claim that they’ve uncovered the legendary formula for Coca-Cola. The soft drink company has kept the formula a carefully guarded secret for decades, and always shoots down claims. In 2011, public radio…

Soda, Pop, or Coke? Twitter Data Reveals Regional Dialect

It’s a question that has raged amongst my friends for several long years: When referring to soft drinks — or, if you prefer, carbonated beverages — what’s the best generic descriptor? Is it soda? Could it be pop? Or do…

Colorless Coca-Cola Can Could Reduce Pollution

Here is an artist’s conception of a can of coke that uses no paint, which can introduce pollutants into the environment when they are printed and when when they are borken down for recycling. The project comes from award winning…

Google Helps Give New Life To Iconic Coke Ad

I just saw the most amazing story about advertising and want to share it with all of you. In celebration of digital advertising turning 18, Google is championing a project that asks a very interesting thought-provoking question about classic advertising…

Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?

What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of – but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly…

AdMob Partners with Coke On Holiday Android App

Google’s AdMob team has partnered with Coca-Cola to create a mobile holiday live wallpaper app for Android.

The animated live wallpaper app features a snow globe. The Google Mobile Ads Blog offers more details. “Coke’s live wallpaper takes the user into this snowglobe experience.”

 

Google, Microsoft And IBM Among Top Global Brands

IBM, Microsoft and Google are the top global brands, according to the latest report from Interbrand.

Google (#4) saw a 36 percent increase in value over last year, bringing the brand closer to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.

Twitter Ads Impress Coke

Twitter’s Promoted Trends concept is a hit.  A marketing executive at Coke, which was only the second company (after Disney) to give it a shot, could hardly say enough good things about the new ad platform in an interview, using words like "great" and "phenomenal."