Businesses are still struggling with finding the right social media strategies, let alone strategies for check-in apps like Foursquare, Gowalla, and the recently launched Facebook Places. WebProNews spoke with Lawrence Coburn, CEO of geolocation app provider DoubleDutch about where this industry is headed and what it means for businesses looking to take advantage.
Gowalla announced that it has some new trip tools and options today.
"The Trips feature is one of our favorites on Gowalla, and it’s also a favorite of users, universities, businesses, non-profit organizations, you name it," the company says. "Something we’ve been meaning to knock out for a while and have finally gotten around to is making Trip creation an easier and smoother process, and we’re rolling it out today."