It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

Buffalo Wild Wings in Washington State Honors Fallen Soldier

A Buffalo Wild Wings restaurant in Tacoma, Washington played a small, but important, role in honoring a fallen U.S. soldier last week. Brian Avey was at work on July 9 when a woman came in and ordered two beers. The…