Local Paid Inclusion And What Bruce Clay Said About It Ahead Of The New Year

This week, Bruce Clay, a respected search engine marketing agency (whose founder WebProNews has interviewed many times) launched something called Local Paid Inclusion. The official description said: Local Paid Inclusion is a Google, Yahoo and Bing contracted service and is…

Google Panda, Google+, and Other Search Events of 2011

It’s hard to believe that 2011 is drawing to a close, but it is. That said, if you could sum up the search industry over the course of the year in one word, what would it be? According to search veteran Bruce Clay, that word is “turmoil.”

If “Likes” Are The New Links, Content Quality Should Increase
More WebProNews Videos It's become increasingly clear that social interactions with content are in important element in the promotion and visibility of that content. Beyond the simple viral nature of Facebook "likes" and Twitter retweets, they have simply become part…
Is Ranking Number One in Google Losing Its Significance?

As you may have noticed, Google has been putting a great deal more emphasis on local these days than in years past. That includes everything from the introduction of Google Places and Place Pages to automatically showing more local results for certain searches, as well as various other solutions offered to businesses at the local level, such as product inventory or tag advertising.

Is a Shake-Up Brewing in the Search Market?
More WebProNews Videos Google has been dominating the search market for years. Simply put, if you ask most people to search for something on the web, their first instinct is to go to Google. More and more people might be…
Is Google Indexing Your Content Faster with Caffeine?

During SMX Advanced recently, Google announced that Caffeine, its big overhaul to its indexing system, was completely rolled out.

Examine Your Site’s Text, Reduce Chances of Search Engine Confusion

Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued as an indication of one of those other contexts?