Twitter Adds Broad Match To Keyword Targeting

Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting.…

Irrelevant Keywords Can Be Costly

Some Google AdWords advertisers are not pleased with what they are finding in Google’s Search Query Performance reports for their campaigns. These reports show advertisers what keyword queries are surfacing their ads, and some are finding some of these keywords questionable.