Yahoo Has BrightRoll and Gemini News

With Advertising Week in full swing, there’s a ton of ad-related news coming out from the big players. Yahoo announced some updates to its ad tech portfolio, which it says brings together the strengths of Yahoo, BrightRoll, and Flurry into…

Yahoo Is Buying BrightRoll For $640 Million

Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo’s premium desktop and mobile video ad inventory. Yahoo also notes that related publisher relationships will…