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Early this week, Borders announced a new version of its website on which users could (sometimes) employ Google Books to preview a novel. Now, the two organizations are building on that relationship, as would-be Borders shoppers should be able use Google Product Search to determine whether a local store has a given piece of merchandise in stock.
Borders has launched a new "Textbook Marketplace" that allows users to buy and sell new and used textbooks.
The Marketplace features more than 1.4 million titles including a selection of used textbooks at a savings of up to 90 percent. Users can also earn cash via the site’s used textbook buyback option.
"College students spend nearly $1,000 each year on textbooks according to some estimates. That’s a sizable financial burden for students and families, especially in this challenging economic climate," said Borders CEO Mike Edwards.
Borders has launched its own branded eBook store, powered by eReading service Kobo.
The company says its goal is to capture 17 percent of the eBook market by July of 2011. Borders’ eBook store launches with more than 1.5 million titles, available in a number of formats, including ePub, mobile and PDF.
"The race to emerge as a retail leader within the digital category is just starting," said Mike Edwards, Chief Executive Officer for Borders, Inc.
Borders has rolled out its campaign to promote the Kobo eReader, which will launch next month along with its eBook store.
Borders is now taking pre-orders for the Kobo eReader, which retails for $149 and will be available on June 17. The eReader will come preloaded with 100 classic books.
The upcoming Borders eBook store will carry over a million titles and will allow consumers to purchase books through its website and via free Borders apps available for the iPhone, Blackberry, Android, as well as the iPad and PCs.