Survivor Creator: What Kind of Idiot Changes a Successful Format?

Mark Burnett, an executive television producer behind shows like Survivor, The Apprentice, The Shark Tank, Are You Smarter Than a 5th Grader, and many others (he was even behind the MTV Movie Awards where Bruno landed on Eminem), took the time today here at the BlogWorld & New Media Expo in Vegas to draw some parallels between his  experiences in television and searching for success in new media.