BlogWorld & New Media Expo co-founders Rick Calvert and Dave Cynkin announced that they’re renaming the popular conference series to just New Media Expo, or NMX. Calvert said, “When we started BlogWorld in 2006 the new media industry hadn’t really…
BlogWorld & New Media Expo Buys Travel Blog Exchange
BlogWorld & New Media Expo announced that it purchased another blogging event series: TBEX (Travel Blog Exchange), which BlogWorld says is the world’s largest travel blogger event. BlogWorld will take over production and operations of the event, though TBEX’s founder…
Design Is Still An Important Aspect of Blogging
Yes, a blog is only successful as its content, but if your platform looks like a joke, it really won’t matter how good the content your presenting is. In other words, design is still, and will always be, an important…
The FTC Endorsement Guidelines a Year Later
As you may recall, about a year ago, the Federal Trade Commission (FTC) set some guidelines into motion, concerning endorsements and testimonials. The main point of these guidelines was to ensure full disclosure when people lending endorsements and testimonials receive any kind of compensation from the marketer or advertiser.