Here in New York at ad:tech, Technorati President and CEO Richard Jalichandra gave his annual "State of the Blogosphere" address. This has historically been a chance to reflect upon the Blogosphere’s impact on the world, and that impact is just as great as it’s ever been. That’s obvious up front.
9 out of 10 bloggers are reportedly talking about brands. Obviously that is important to consider in a time where opinions are easily swayed and conveyed (and shared) on the web through blogs and social media.