The Challenges of Brand Search and PPC

As a brand, you are always looking for ways to get people to your website and get them to convert more. It used to be just interest-based keywords on generics related to your own brand.

Bing Gets New ‘Visual Search’ Feature, Competes With Google Lens

Microsoft is not going to let Google have all the fun. The company has recently unveiled Visual Search for Bing, a feature that’s expected to complete with Google Lens. Visual Search is a new AI-powered search function that builds on…

Microsoft’s Bing for Business Aims to Make Companies More Productive

Bing is often seen as the underdog of search engines, but it recently held center stage at Microsoft’s recently concluded Ignite conference. Held in September in Orlando, Florida, the conference allowed the company to disclose how it plans to proceed…

Microsoft Ends Moore’s Law, Builds a Supercomputer in the Cloud

A group of Microsoft engineers have built an artificial intelligence technique called deep neural networks that will be deployed on Catapult by the end of 2016 to power Bing search results. They say that this AI supercomputer in the cloud…

Bing Shopping Launches in the UK

Bing Shopping campaigns have been available in the U.S. since last summer (after a months-long beta period earlier last year). Bing Shopping has now launched in the UK as the latest addition to the Bing product suite in the region.…

Here’s Bing’s Mother’s Day Guide For Marketers

Bing is sharing some Mother’s Day search insights to help advertisers better plan for the holiday, which will be here in just over three weeks, meaning shopping time is from now and until then. According to Microsoft’s search team, Mother’s…

Search Bing For Code, Edit It Right In Search Results

Bing has teamed up with HackerRank on a new way to search code and see it run in a live coded editor within Bing’s search results. Rather than looking through sites like Stackoverflow, Stackexchange, and blogs, you can search from…

Bing Ads Get Social Extensions For Facebook, Twitter, Instagram & Tumblr

Microsoft announced that Bing Ads is now testing social extensions in the U.S. These are a new type of ad extension that advertisers can place under their copy to direct potential customers to their social accounts on Facebook, Twitter, Instagram,…

Bing Previews New Search APIs

Microsoft announced a preview of its new Bing Search APIs, and invited developers to test them out. The APIs can be used to search across hundreds of billions of web pages, images, videos, and news results. They also provide autosuggest…

Microsoft Adds New Tracking Parameters for URLs in Bing Ads

Microsoft announced some new tracking parameters for URLs in Bing Ads. There are three new tags – {Campaign}, {AdGroup} and {Network}. Advertisers can add these to their landing page URLs to see where ads are appearing and what is triggering…