Bing: We Don’t Track The ‘Bing It On’ Results Because Of Privacy, Have No Idea If People Are More Likely To Select Bing

Bing has no idea if people are more likely to select Bing results when using its Bing It On challenge, and has admitted as much in a blog post defending its campaign. Despite being over a year old, the Bing…

Yale Law Students, Freakonomics Slam Microsoft’s ‘Bing It On’ Campaign

Bing is really clinging on to this “Bing It On” thing. The campaign began over a year ago, and is still going strong with Microsoft setting up shop at at NFL games to get people to try the “blind taste…

Bing Heads To Google, Kansas

Bing is at it again with another “Bing it On” challenge. Actually, it’s pretty much the same challenge, but they’re challenging people again. Bing says in a blog post, “With the newest version of the Challenge site, in addition to…

Microsoft Is Scroogling Again, And This Time It’s About Android

That didn’t take long. Just when we thought Microsoft was wrapping up the whole “Scroogled” thing, they’re back with a big new campaign, this time taking on Android. Scroogled, as you may or may not know, started as a holiday…

Bing Does Another, Slightly Different Blind Search Test

As you may have read, Microsoft is attacking Google again. This time, they’ve extended the “Scroogled” campaign to call out Google over ad targeting in Gmail, based on a feature that Google has openly implemented since Gmail came out. But…

Bing Has A New “Scroogled” Video

Bing keeps going on about this Scroogled thing. Now, they’ve put out a new video. Accompanying the video on the search engine’s blog is the following explanation: “Last week we launched the ‘Scroogled’ campaign to educate average people about what…

Bing Doesn’t Like Google’s Reaction To The “Scroogled” Campaign

Last week, Bing launched the Don’t Get Scroogled campaign, bad-mouthing Google Shopping. After being called out in the press for its own practices, Bing is now blasting Google again. This time, it’s about Google’s reaction to the Scroogled campaign. The…

Bing’s “Bing It On” Challenge Gets A Holiday Touch

Last week, Bing got the Internet’s attention with its latest campaign against Google: the “Don’t Get Scroogled” campaign. This, of course, followed the Bing It On campaign launched earlier this year, which encourages people to engage in a blind taste…

Bing: We Aren’t Keeping Track Of The Results From The Bing It On Tool

Bing is not keeping track of the results from the Bing It On tool, which lets users decide whether they like Google’s or Bing’s results better for any given query. Despite all of the numbers Bing threw around in a…

Bing It On Challenge Finds Only 33% Of “Primary Google Users” Would “Use Bing More Often”

Last month, Bing launched the Bing It On Challenge, a campaign and website where people can do a “blind taste test” comparison of Google’s search results compared to Bing. Today, Bing has provided an update of how it’s been going.…