How Mattel Optimizes Marketing on Walmart.com

How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.

Curvy Barbie Coming to Store Shelves This Spring

Barbie has taken a lot of flak about her imagine over the years. For decades the fashion doll, manufactured by Mattel, has been accused of promoting harmful body image to girls. Over the years, Mattel has made some alterations and…

Margot Robbie Might Play Barbie In Live-Action Movie

Sony Pictures is rumored to be planning a live-action movie of everyone’s favorite doll, and Margot Robbie is said to be in the running to play Barbie. The news didn’t come from any official statement from Sony Studios or the…

Normal Barbie: Stretch Marks, Cellulite, Acne, & All

The doll that everyone has been waiting for is finally here; stretch marks, cellulite, acne, and all. The Lammily doll, also known as the ‘Normal Barbie,’ was created by Pittsburgh graphic designer Nickolay Lamm to show that “reality can be…

New Human Barbie Is Only 16 Years Old

Many girls play with Barbie dolls growing up and some may wish to look like their doll or dolls. Most people grow out of their dolls, but a few still have the desire to look just like one. Valeria Lukyanova…

Human Barbie Valeria Lukyanova Accused Of Racism

Valeria Lukyanova, better known as Human Barbie, has surprised people yet again with her comments. Michael Idov from GQ flew all the way to Ukraine, where Lukyanova is based, to conduct an interview. Lukyanova was consuming carrot juice with chutney,…

“Normal Barbie” Project Set to Hit Shelves

Since 1959, Barbie has been one of the most successful toys in the United States, making her way into the homes of young girls for generations. Those 55 years have not gone without its fair bit of controversy, however. Much…

Valeria Lukyanova Converts To Breatharianism

Ukrainian model Valeria Lukyanova, also known as the Human Barbie, has made the headlines once again. The 28-year-old Barbie wannabe has declared that she is converting to Breatharianism – a new age practice wherein survival is dependent on only light…

Human Barbie On A Diet Of Air And Light?

There is a woman who is known as a living doll who isn’t content to simply stick with being a walking and talking version of Barbie. Her name is Valeria Lukyanova, and this Ukrainian woman claims that she’s…special. The 24-year-old…

Christie Brinkley Is The Embodiment Of A Barbie Doll

Sixty-year-old supermodel Christie Brinkley recently attended the Barbie Celebrates The 50th Anniversary Of Sports Illustrated Swimsuit party where she looked like a real-life version of the internationally-celebrated Mattel doll. With long, blonde curls and a bright smile, Brinkley mirrored the…