Ad-pocalypse Now? I Think Not!

“Ad-pocalypse Now? I Think Not!” exclaimed Steve Chester, Director of Data and Industry Programmes at the Internet Advertising Bureau (IAB UK). Adblocking is the cause of huge headaches for internet publishers, gaming companies and advertisers. It’s a huge problem and…

Google’s ‘Promise-Breaking’ Banner Ads On Search Results Aren’t Happening

Last fall, Google was spotted testing a big banner-style ad in search results. As we know, any of these tests can quickly become real features at any time, but it looks like Google has killed this one. The “banner” appeared…

Are Banner Ads Still Working? [Infographic]

Banner ads have been around for almost a decade. Their design is actually very intelligent; colorful and eye-catching the viewer is compelled to click on them to see where they lead. Well, as the saying goes, “I’m not gonna fall…

Google Explains AdMob Publisher And Mediation IDs

If you recall, Google released the Google AdMob 6.0 SDK last week. It brought with it a number of new features and upgrades to the existing SDK. Overall, it was a great release, but Google has found that some people…

Thinking Outside the Box of Banner Ad Clicks

Think seriously for a moment: when was the last time you legitimately saw an ad online and clicked on it to find out more about the product being advertised? Unless you said, “Never,” you are lying because nobody clicks on…