5 Things You Should Know About Marketing to Baby Boomers

Millennials have been on the radar of most marketers the past few years. While this is a large and potentially lucrative demographic, the most powerful group, at least when it comes to spending, is still the baby¬†boomers. Marketers understand that…

Stock Market Crash Said To Be Inevitable. So Why Have Baby Boomers Poured Everything Into It?

There is an ongoing debate as to what the current state of the stock market means. For some, what we’re witnessing is a natural aspect of the market, known as a “correction”. The correction part of the cycle is said…