YellowPages.com Rebranded as YP.com

In local search news, AT&T Interactive has rebranding its popular YellowPages.com to YP.com. AT&T’s Jamie Carracher tells WebProNews, "YP.com will replace YellowPages.com as its flagship web property and brand."

This was actually revealed last summer, but is now being implemented.

How Much Is Mobile Going to Change the Search Market?

More people have the web in the palm of their hands than ever before. Smartphone usage isn’t exactly slowing down, and for that reason, the search market might get shaken up considerably in the coming months. Google has long dominated the search market, and to this day continues to do so. There is nothing indicating that will change in the near future, but the rise of smartphones and deals among different players could conceivably shake things up, and make things a bit more competitive.