TapSense Announces Ad Platform For Apple Watch

Mobile ad exchange TapSense announced the launch of what it says is the industry’s first programmatic ad platform for the Apple Watch, even before the device itself is released. The platform utilizes hyper-local targeting, Apple Pay, and some ad formats…

Gold Apple Watch Could Cost As Much As $5,000

The latest Apple Watch rumor points to a pretty hefty price for the top-of-the-line gold version. French Apple website iGen.fr (translated) says that the gold Apple Watch, called the Apple Watch Edition right now, could run you between $4,000 and…

Luxury Watch Companies: Do They Fear the Apple Watch?

Luxury watch makers were supposed to be shaking in their boots at the news of the appearance of the Apple Watch. Apple’s design chief, Jonathan Ive, suggested that the new Apple Watch would put traditional Swiss watchmakers in the difficult…

Apple Watch to Drive Smart Watch Adoption

The long-awaited Apple Watch is finally here. Apple last week officially unveiled its first smart watch, immediately propelling what was a tech-geek fashion statement into the mainstream. The Apple Watch shares many software features with established smart watch brands such…

Are You Impressed With The Apple Watch?

This week, Apple introduced the world to the Apple Watch. Opinions are mixed as you’d expect. Some think the device marks the turning point for the company as the true beginning of the Tim Cook era, and that the device…

Tim Cook Called Apple Watch the iWatch, So I Guess You Can Too

Other than hundreds of people giving a man a standing ovation for putting a watch on his wrist, the most shocking thing you possibly witnessed during Tuesday’s big Apple event was the death of the “i”. Death may be a…

Denny’s Mocks Apple’s Livestream Incompetence

As you probably know, Apple held a big press event today to unveil the iPhone 6, the iPhone 6 Plus, and the Apple Watch (as well as Apple Pay and a new U2 album). The company made a huge deal…

Apple Watch Unveiled (It’s Not Called iWatch)

After unveiling two new iPhone models – the iPhone 6 and iPhone 6 Plus – and a new payment solution called Apple Pay, Apple finally unveiled its long-rumored smartwatch. No, it’s not called the iWatch. It’s called the Apple Watch,…