Attempted Click Fraud Rate Surges In Q1

In the first quarter of 2010 the average attempted click fraud rate increased from 25.7 percent in Q4 2009 to 29. 2 percent in Q1 2010, representing a 34 percent year-over-year increase from Q1 2009, according to a new report from Anchor Intelligence.

Anchor Intelligence told WebProNews the record attempted click fraud rate can be attributed to dramatic growth in botnet scale and volume around the globe.

Click Fraud Rate Spikes In Q4

The average attempted click fraud rate increased from 18.6 percent in the third quarter of 2009, to 25.7 percent in the fourth quarter according to a new report from Anchor Intelligence.

The jump in the attempted click fraud rate in Q4 was due to more activity by click fraudsters looking to take advantage of the increase in holiday ad spend online. The spread of botnets, which are used for automating traffic and coordinating click fraud activity, spiked late in the quarter.