HP Buys Vertica, A Data Analytics Company

HP announced that it has signed an agreement to acquire a real-time analytics platform company Vertica.

HP says the pick-up will enhance the company’s capabilities for information optimization, and that Vertica’s platform will help its customers analyze massive amounts of data for "real-time business intelligence."

FeedBurner Re-Design Could Use More Features

The FeedBurner re-design has been in beta testing for a few months now, but does it make the service better?

I’m a big fan of FeedBurner and I really like the new look and feel as it’s much cleaner and matches other Google products, however since it’s so familiar, it feels a little lacking.

Twitter Sells Data, Provides Analytics, Gives Users “Reputation Scores”

There are some interesting things going on with Twitter this week, and while they may not be as sexy as Facebook’s news, they could have a pretty big impact on the way Twitter is used by developers and marketers. 

The Data

New Brightcove Offers Deep Video Analytics, Apple HTTP Streaming

Cloud-based online video platform Brightcove has launched a new version today – Brightcove 5. This comes with increased mobile support, YouTube Sync, Apple HTTP streaming, advanced analytics for HTML5, and more. 

Apigee Launches Private Preview of Premium API Analytics Tool

In late June, Apigee launched a Facebook API Console, which enabled Facebook developers to learn, debug, interact with and develop on Facebook’s Open Graph API in a more simplified way. Now, the company (formerly Sonoa Systems) has launched a new  line of developer tools.

IBM to Acquire Netezza for $1.7 Billion

IBM announced it is acquiring Netezza at $27 per share or approximately $1.7 billion, to expand its business analytics initiatives.

Netezza provides analytics in a data warehousing appliance. IBM says that the combined strengths of the companies are a "key differentiator at a time when organizations of all sizes are looking to gain more insight from their business information."

 

Twitter Acquires Analytics Company Smallthought Systems

Twitter announced that it has acquired Smallthought Systems, the creators of Dabble DB, an online database Twitter has used in the past to track and share information about projects internally.

"Every day millions of people use Twitter to create, share and discover information, and as we grow, analytics becomes an increasingly crucial part of improving our service," says Twitter Analytics Lead Kevin Weil.

Facebook Improves Analytics, Should Help Businesses Monetize

At this point, most businesses have probably come to the realization that they are missing out on some serious opportunities if they do not have a Facebook presence.

Quantify Value of Micro-Conversions to Avoid Bad Decisions

As online marketing and search engine marketing in particular have evolved over the years, more and more metrics and data sources have become available to marketers. This is a great thing for analyzing campaigns and strategies, learning from them and improving upon them. However, all of this data can get extremely overwhelming, which is why it’s important to have strategies for the analytical process itself.

Search Analytics Ideas From SES

For all sorts of reasons (more on that in a minute), Avinash Kaushik is an authority on search analytics.  He’s also a likable and entertaining speaker.  SES New York attendees were in for a treat, then, as Kaushik delivered a keynote address titled "Be Awesome: Ideas for Approaching Search Analytics Differently."