Bing Ads Get Keyword Destination URLs

Microsoft announced today that it has added keyword destination URLs in Bing Ads for all markets. Bing Ads now support a dedicated field to manage them, and it lets advertisers set specific landing pages for each keyword and match type…

Bing Ads Get Sitelink Extensions

Microsoft announced today that Bing Ads now offer sitelink extensions to advertisers throughout the Yahoo Bing Network. The extensions, according to Microsoft, will drive deeper engagement with potential customers by letting them connect with relevant portions of advertisers’ sites. They’ll…

Bing Ads Launches Keyword Suggestions

Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keywords they’re already using. “On the Bing Ads Opportunities page, we now provide…

Bing Ads Get Editorial Exceptions (And Accompanying API)

Microsoft announced today that it is releasing Editorial Exceptions and the Exceptions API to all Yahoo Bing Network advertisers. The feature will let advertisers request exceptions to resolve editorial disputes, monitor progress of ad and keyword reviews, and easily filter…

Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads

Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads…

Microsoft adCenter Now Let’s You Rotate Only Ads With the Most Clicks

In order to help marketers to amass more clicks from targeted ads, Microsoft adCenter has announced a new feature today called Ad Rotation. The new tool will allow advertisers to select from two ad-serving options so you can either rotate…

Microsoft, Yahoo Search Alliance Transition Complete in UK, Ireland, France

In mid-April, Microsoft announced that the Microsoft-Yahoo Search Alliance was nearly final in the UK, Ireland and France, after announcing the expansion into these countries in February. The ad transition began on April 18. Today, Microsoft announced that the transition…

Microsoft Rebrands Ads To SMBs As “Bing, powered by Bing and Yahoo! Search”

Microsoft announced that it is rebranding its advertising product for SMBs as “Bing, powered by Bing and Yahoo! Search”. The company says that this is to simplify the way small business search advertisers do business with Microsoft. “By aligning with…

Microsoft /Yahoo Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing…

Microsoft adCenter About To Have 10,000 Less Cities To Target

Microsoft announced some new location targeting changes that it’s getting ready to implement in adCenter, which provides the ads on not only Bing, but Yahoo in an increasing number of countries. The changes are only coming to the U.S. and…