Bing Explains Why Adaptive Search Improves User Experience

Last week, Bing unveiled a new feature in its continued effort to improve the search experience. The feature is called “Adaptive Search” and is designed to make search results more personally relevant to users.

Bing Adaptive Search Rolls Out

Bing is rolling out what it calls “Adaptive Search.” The company says it “helps decipher the intent and context of each search you conduct based on your search history.” “The concept of personalized search is not a new idea, but…