Facebook Ad Spend Climbed In Q4, But Google Outpaced Its Growth

Nanigans released its Global Facebook Advertising Benchmark Report for Q4, which it says delivered strong return on Facebook ad spend for retailers, as purchase rates and average order values soared. The report found that ad budgets continued to climb, retailers…

Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers

Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expenditures finished the year at $140.2 billion, with ad spending during Q4 up 1.6% year-over-year. Spending among the top…

Adobe Reports Search Spending is up 16%

According to a recent report from Adobe, search is still “the biggest driver of return on investment,” in regards to advertising. The quarterly report, entitled “Adobe Digital Index: Global Digital Advertising Update,” stated that compared to Q1 in 2011, search…