Twitter advertising is becoming big business, and not just for Twitter. As Twitter works on building its Promoted Tweets feature and sells sponsored Trending Topics spots, other companies are finding their own ways of capitalizing on the Twitter buzz.
Offerpal Launches New Display Ad Network for Social Networks
The big question businesses have about social media these days is, "how can I measure ROI?" With straight advertising in social networks, that becomes pretty clear, and Offerpal has launched a new display ad network for social media. If you’re unfamiliar with Offerpal, it’s a platform that lets advertise and developers monetize social media apps.
Ad Networks See Increased Adoption
The majority (69%) of media planners and agencies now use online advertising networks as part of their digital ad buys, representing a 24 percent increase in the past 18 months, according to a new study by Adify Media.