Some people use their Facebook account like another email address, logging in, checking their messages, and logging out. Others just add a couple of friends, skim a few status updates, and call it a day. But data from Pingdom proves that Facebook does a far better job of engaging people than other social networks.
Win-win-win situations don’t crop up too often, but Facebook and McAfee seem to have orchestrated one on a very large scale. The two companies announced this morning that they’ve partnered to provide Facebook’s users with free security software.
Today, the Apache Software Foundation gained a new sponsor: Facebook. Facebook is a gold sponsor, too, which means that the social network expressed its support for open source software by volunteering to donate $40,000 per year to the ASF.
Cynics shouldn’t waste their time looking for an ulterior motive. Facebook won’t get much out of this deal aside from a link on the ASF’s "Thanks" page, an ASF logo to put on its own site, and a PR blurb.
For many in the online space these days the words “Facebook privacy” would be called an oxymoron. Then of course there would be the usual calling others at Facebook morons and then it would get worse from there but I digress. Michael Arrington recently interviewed the poster child for the “Privacy? What privacy?” movement, Facebook founder Mark Zuckerberg.
As marketing professionals, we usually have to justify ourselves to our bosses, our clients and everyone in between—especially in the less-tested, sometimes-hit-or-miss arena of social media.
The past year set a new record for malware creation with 25 million new strains, according to a new report by PandaLabs.
The latest surge of activity included new examples of banker Trojans, which accounted for 66 percent of all new samples, as well as a number of fake antivirus programs.
During 2009, spam was also highly active, accounting for 92 percent of all email traffic. The tactics used to dupe potential victims into opening these spam emails have focused on exploiting current events and dramatic news stories.
As Facebook employees went back to work this week, they may have been smiling more (or at least less frowning less) than most other people returning from vacation. Their site performed admirably over the holidays, actually attracting record-breaking amounts of traffic.
On Tuesday, we documented the fact that Facebook received more traffic than Google on both Christmas Eve and Christmas Day. That made it the most visited U.S. site for the first time ever.