Tablet Traffic Has Grown 10x Faster Than Smartphones


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The latest news from Adobe's Digital Index report is tablet computers will generate more traffic than smartphones by early 2013.

Apparently, many consumers find browsing on tablets almost as engaging as on PCs.

The news comes at a time when most companies have recognized the popularity of mobile search, and have put resources into developing mobile apps.

Key Findings from Adobe's Report:

* The share of website visits from tablets grew approximately 10 times faster than the rate for smartphones in the first two years after market introduction and grew more than 300 percent in the last year. This rapid growth is driven by both higher rates of tablet shipments and a disproportionately higher number of website visits per tablet than smartphones.

* Tablets’ share of website traffic will exceed smartphone traffic by early 2013 and reach 10 percent of total website traffic in 2014.

* Although consumers consider the tablet website experience to be nearly as engaging as that of PCs, they use PCs to visit websites three times as frequently as tablets.

Brad Rencher, senior vice president and general manager of Digital Marketing Business at Adobe comments on the growing tablet traffic:

“As businesses rethink their digital experiences to include mobile strategies, tablets are emerging as the consumer device of choice,”

“Digital CMOs are wise to take a mobile first approach to optimize their digital content and marketing initiatives with a focus on the tablet experience because the consumer demands it.”

Companies invested in mobile search should begin looking at ways to optimize pages for tablet computer browsing as well. In fact, tablet computer buyers spent more per order than those on PCs or smartphones. So investing in optimization should have its share of rewards.