GetGlue recently announced that it hit the 2 million user mark. Over the Super Bowl, the service saw over 160,000 check-ins. That's a 700% increase from last year's Super Bowl, which saw 20,000 check-ins.
Take a look at the following infographic. Notice the spike at the beginning of the fourth quarter.
Here's an interview WebProNews conducted with GetGlue CEO Alex Iskold last month as the company announced that it had closed a $12 million round of financing:
In January, GetGlue released an update for its iPhone app and GetGlue.com, which includes a visual stream of check-ins, the ability to participate in multiple conversations, and a personalized recommendation feature called Guides. The update has no doubt been helpful for driving user engagement.