Pet supplies is a multi-billion dollar industry, but one sector of this lucrative market has been ignored for far too long. Sony is aiming to remedy that with its latest line of consumer technology - Animalia.
Animalia is being billed as "Tech for pets." The first products available include speakers for hamsters, a home theater system for dogs, and best of all - headphones for cats that always look like they're on.
Like everything else today, this is merely an April Fools' Day joke, but there is a consumer electronics market for pets. Famous DJ Deadmau5 created a pair of headphones last year that were specifically fitted for his cat.
For other fake pet technologies, check out this Google Translate April Fools' prank from 2010 that promised to translate what animals were saying.