David Beckham isn’t shy about showing us his body–a fact most of us are grateful for–and he’s got a new H&M ad out to prove it.

Beckham, who has a knack for clothing design like his wife Victoria, partnered with H&M last year for a line of underwear and sleepwear. Since then, he’s released a couple of ab-baring ads that give us a glimpse at just what soccer will do for a body. The latest photos come courtesy of a commercial that looks more like a short film, wherein Beckham takes on the role of an action hero and saves the day, all while in his underwear. Here’s a sneak peak of the ad, which was directed by Guy Ritchie.

Beckham says he always enjoys the look of the ads because of the quality, but he will never get used to seeing himself in them.

“No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards,” he said. “It’s always a surprise to me when I see them. I’m lucky to work with such great photographers and stylists, so the images are always the best they can be.”

Here’s a photo from the last run of ads:

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And here are some new ones:

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