Typically, Microsoft attacks Google in its ad campaigns (Scroogled, anyone?), especially when it comes to stuff like this, but now, the company has set its sights on Apple.
The latest Microsoft ad pits Microsoft's virtual assistant Cortana (via the Lumia 635) against Apple's Siri (via the iPhone 5s).
In the ad, Siri even goes so far as to say, "Now that is a smartphone," in reference to the Lumia. Something tells me that didn't really happen.
Also, do people really talk to their phones like this?
"Cortana, it's gonna be a great night!"
Image via YouTube