Christmas comes early for Shopify and Instagram users, with the former now providing Instagram integration to most of its vendors.
The eCommerce company and Instagram had been collaborating on the new shopping service the whole year. Now the integration appears to be ready and Shopify is offering it to its millions of sellers.
— Shopify (@Shopify) October 3, 2017
Shopify has already established integration tools with Buzzfeed, Facebook, Facebook Messenger and other sites. With this new tool, vendors on Instagram can now tag photos of their products. This will include links to a page that includes more information about the product and its price. Users can buy the product straight from the mobile app using a “Shop Now” button that takes the buyer to the merchant's page. And this feature is easier to set up with the Shopify integration, especially for users that already sell products on the site.
The company has admitted that Instagram is one of the major drivers of traffic to merchant stores and this collaboration can boost eCommerce sales. In fact, 72% of Instagram users revealed that they bought products they saw on the site. And last July, Shopify closed a deal with eBay that allowed vendors to sell their goods directly through the website, opening it to around 400,000 users. The company also made a similar deal with Amazon in 2015.
Instagram shopping is getting a big boost from Shopify https://t.co/C1PC01lNcy
— David Papp (@DavidPapp) October 4, 2017
It has been Shopify's game plan to integrate with various eCommerce channels to make it possible for its clients to branch out from their own sites. It also provides its sellers with small loans, shipping services, and payment tools. Shopify even offers tools for vendors to sell their products offline and provides point-of-sale hardware and software for those with physical shops.
The Instagram integration is currently being offered to select vendors but will ultimately be made available to all the stores and vendors that have accounts on Shopify.[Featured image via Shopify]