Never known to miss an opportunity to put out some snarky ads targeting competitors, Samsung has already decided to go full throttle on bashing Apple over the company’s big launch event. The event, which took place on Tuesday in Cupertino, saw Apple unveil the new versions of the iPhone (the iPhone 6 and 6 Plus), as well as the new wearable, the Apple Watch.

The event also saw Apple totally screw up the livestream, a fact which was not lost on Samsung:

The rest of Samsung’s six new ads poke fun at Apple for being behind the curve on larger screens, still not offering a pen (?), battery life, and more. Some of the ads are more successful than others.

The final ad pokes fun at the Apple Watch:

Image via Samsung Mobile, YouTube screenshot