Martech, adtech and salestech converge amid AI and privacy shifts, enabling unified revenue ops but posing lock-in risks. Vendors like Salesforce and Adobe lead, with 47% of marketers prioritizing attribution gains.
Vivun's Ava AI revolutionizes enterprise software sales by acting as an indispensable sales engineer, providing tailored insights, demo scripts, and real-time assistance to augment human teams. Founded by industry veterans, it reduces prep time by up to 50%, boosts win rates, and enhances efficiency. This positions Ava as a collaborative force multiplier in tech deals.
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