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A viral X thread decodes Nikita Bier's growth playbook, mandating six months of niche dominance, ethical tactics, and metric obsession to unlock promotions and monetization on the platform formerly known as Twitter.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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It is not enough to expect loyalty or passion; it must be nurtured, celebrated, and empowered. The dividends—stronger brand reputation, loyal customers, and indomitable talent—are well worth the investment. Transform your workforce into your brand’s greatest champions, and watch your enterprise soar.
Apple has taken drastic action to avoid tariffs and avoid price hikes, flying at least five planeloads of products out of India and China before the tariffs went into effect.
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"Failing to consider your clients' buying process when defining your GTM strategy can cost you dearly," she says. "You end up working too hard, burning your budget, and leaving money on the table."This common pitfall—jumping on the latest marketing trends without understanding how your customers make purchasing decisions—leads companies down the wrong path.
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