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It is not enough to expect loyalty or passion; it must be nurtured, celebrated, and empowered. The dividends—stronger brand reputation, loyal customers, and indomitable talent—are well worth the investment. Transform your workforce into your brand’s greatest champions, and watch your enterprise soar.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Apple has taken drastic action to avoid tariffs and avoid price hikes, flying at least five planeloads of products out of India and China before the tariffs went into effect.
"Dealing with criticism is an essential part of growth. It’s not just about managing feedback; it's about using it to become more effective, adaptable, and impactful in your sales enablement efforts." For enterprise sales leaders, the key to leveraging criticism lies in transforming it into actionable insights that can drive stronger alignment, deeper engagement, and better outcomes for the entire sales organization.
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As Rocio Garza, a global ABM strategist, notes, “In ABX [Account-Based Experience], understanding accounts' behavior across all touchpoints is crucial. By staying informed and connected, you can align your efforts with their needs, optimize engagement, and drive meaningful results.”
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