Netflix has introduced the Monthly Active Viewers metric, revealing its ad-supported tier reaches 190 million global viewers monthly by accounting for co-viewing. This shift enhances advertiser appeal through programmatic tools and live ad innovations, positioning Netflix as a streaming ad leader.
Reddit's Q2 2025 revenue surged 78% to $500 million, driven by AI-enhanced ad personalization and user engagement, with daily users rising 21% to 110.4 million. Partnerships with tech giants bolster its ad business, forecasting Q3 revenue at $535-545 million. This positions Reddit as a leader in AI-driven advertising innovation.
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