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Reddit's Q2 2025 revenue surged 78% to $500 million, driven by AI-enhanced ad personalization and user engagement, with daily users rising 21% to 110.4 million. Partnerships with tech giants bolster its ad business, forecasting Q3 revenue at $535-545 million. This positions Reddit as a leader in AI-driven advertising innovation.
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Reddit has expanded its automated bidding to include video, carousel, and product ads, leveraging machine learning for real-time optimizations that boost efficiency and reduce manual oversight. Early users report up to 20% CPA improvements. This AI-driven move enhances Reddit's ad ecosystem, positioning it to compete in the digital advertising market.
“AI has redefined what’s possible in digital advertising,” explains Diego Melo, a data analyst and digital strategist. “The ability to make real-time decisions based on massive amounts of data allows enterprises to not just reach their audiences, but to do so with laser precision. This is transforming how brands think about their advertising ROI and customer engagement strategies.”
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In a blog post, Oracle announced the release of IXP Filter Check, a security tool designed to monitor route filtering at internet exchange points (IXPs). Oracle has partnered with the Internet Society in an effort to improve internet security. IXPs are what’s responsible for connections between different networks, but they also represent a vulnerable point, […]
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