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Generative AI commandeers programmatic ad buying in 2026, automating targeting, bidding, and creatives, while agentic systems like PubMatic's AgenticOS and IAB standards herald full campaign autonomy. Trust frameworks address transparency hurdles amid explosive growth.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Comscore's 2026 State of Programmatic Report shows 82% of buyers require AI optimization as CTV grabs 26% of budgets, with 58% hiking programmatic spend. Curated supply and contextual targeting solidify control layers for precise performance.
America's Test Kitchen unlocks direct and programmatic ads across its FAST channels on Roku, Samsung, Vizio, and more, targeting food enthusiasts with premium inventory via Magnite and PubMatic partnerships.
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“AI has redefined what’s possible in digital advertising,” explains Diego Melo, a data analyst and digital strategist. “The ability to make real-time decisions based on massive amounts of data allows enterprises to not just reach their audiences, but to do so with laser precision. This is transforming how brands think about their advertising ROI and customer engagement strategies.”
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