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Salesforce CEO Marc Benioff revealed a 44% cut in customer support staff, from 9,000 to 5,000, as AI agents now handle 50% of interactions, boosting productivity. This AI-driven restructuring excites Benioff but raises concerns about job displacement in tech. The move highlights AI's role in reshaping workforce dynamics.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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OpenAI plans to open its first India office in New Delhi by 2025, targeting the country's status as its second-largest market. The company is hiring sales leaders to boost enterprise adoption amid competition from Google and Meta. This move aims to foster local partnerships and innovation in AI applications.
Salesforce has agreed to acquire AI startup Regrello to boost its Agentforce and Slack platforms with automated workflows from unstructured data, targeting manufacturing and supply chains. The cash-funded deal, closing by Q3 FY2026, underscores Salesforce's push into agentic AI. This move enhances enterprise efficiency and competitiveness against rivals like Microsoft.
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AI is not merely a productivity enhancer but a strategic force multiplier for SaaS vendors in the SMB market. As SMBs increasingly favor seamless, digital-first interactions, sales leaders who embrace AI—thoughtfully and ethically—will outpace their peers in growth, efficiency, and market share.
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