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Most new IPTV operators make the same mistake. They spend 90% of their time worrying about content licensing and 10% on the actual platform. They assume that if they have the right channels, the subscribers will stay.
They are wrong.
In a market defined by subscription fatigue, content is no longer a differentiator. It is a commodity. If you want to survive the current market, your iptv business plan must focus on user experience and data-driven retention.
Launching a platform is easy. Keeping a subscriber for more than three months is the hard part. |