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Voice commerce, hyped in the mid-2010s as a revolutionary hands-free shopping method via devices like Alexa, failed to meet $40 billion projections by 2022 due to accuracy issues, privacy concerns, and preference for visual interfaces. Despite stagnation, niches like enterprise and hybrid systems offer revival potential.
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Apple Inc. agreed to pay a $150,000 fine to New Jersey for violating a 2017 consent order by not clearly displaying prices in its 11 stores statewide, relying instead on staff or kiosks. The settlement requires enhanced employee training, audits, and visible pricing to ensure consumer transparency. This adds to Apple's mounting global regulatory challenges.
Google is countering OpenAI in AI commerce by forgoing transaction fees on Gemini chatbot purchases, instead monetizing through retailer ads. This ad-centric model leverages Google's search ecosystem and partnerships like Walmart and Shopify to dominate agentic shopping. It positions Google as a retailer-friendly rival, potentially reshaping online retail dynamics.
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Google has launched the Universal Commerce Protocol (UCP), an open standard enabling AI agents to manage end-to-end shopping, from product discovery to checkout, integrated with Gemini and search tools. Partnerships with Shopify, Visa, and Walmart promote secure, efficient agentic commerce. This innovation promises to transform retail by boosting convenience and personalization.
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