The National Advertising Review Board urged T-Mobile to discontinue claims that families save 20% by switching from AT&T and Verizon, deeming them misleading due to unclear methodology and bundled streaming services. This ruling, prompted by Verizon, underscores the need for transparency in telecom marketing to maintain consumer trust.
Amazon seller Lisa Harrington doubled profits through a PPC-specialized coach, optimizing keywords, bids, and AI tools amid rising costs and algorithm changes. Experts recommend data-driven tactics like time-based bidding and diversification for 2025 success. This approach, blending coaching with analytics, enables sustained growth in competitive e-commerce.
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