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As Rocio Garza, a global ABM strategist, notes, “In ABX [Account-Based Experience], understanding accounts' behavior across all touchpoints is crucial. By staying informed and connected, you can align your efforts with their needs, optimize engagement, and drive meaningful results.”
As a marketing leader, it’s critical to have transparency when evaluating marketing technology. There’s more to consider with any decision than simply features and functionality. Get the report.
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The Federal Trade Commission has ordered eight companies to provide information on what it is calling “surveillance pricing.” Surveillance pricing refers to third-party companies collecting consumer information—including browser history, credit history, location, demographics, and more—to build profiles that allow them to target consumers and charge higher profiles. “Firms that harvest Americans’ personal data can put […]
Learn more about how data-driven supply chains are unlocking visibility for international shipments in the article below.
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In today's competitive landscape, data-driven marketing has emerged as a linchpin of success, enabling businesses to make informed decisions based on comprehensive data analysis. Jerry underscores the pivotal role of data in driving marketing initiatives, asserting, "Successful marketing hinges on data-driven insights, which serve as the compass guiding businesses towards growth and profitability."
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