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Businesses must update outdated CRM systems to combat inefficiencies, lost productivity, and missed opportunities. Key signs include sluggish performance, integration challenges, scalability bottlenecks, and compliance risks amid 2025 trends like AI adoption. Proactive updates, guided by ROI audits, ensure alignment with hybrid work and personalized experiences for sustained growth.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Salesforce has patched a critical vulnerability dubbed "ForcedLeak" in its AI-powered Agentforce platform, which enabled attackers to exfiltrate CRM data via indirect prompt injection. This incident underscores risks in AI-integrated enterprise systems, prompting calls for enhanced security measures and regulatory scrutiny to prevent future exploits.
Legacy CRM systems are declining due to rigidity, high costs, and inability to integrate AI or adapt quickly. No-code platforms like Bubble and Adalo offer agile, AI-native alternatives, enabling non-technical users to build customized apps rapidly. By 2025, they will dominate, driving business innovation and efficiency.
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By introducing sophisticated AI agents into their ecosystem, Salesforce is not just enhancing sales and service operations but fundamentally transforming business practices across sectors. This deep dive explores how Salesforce’s AI agents are redefining the landscape, offering unparalleled insights into their potential and practical applications for enterprise-level executives.
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