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The enterprise content management (ECM) landscape is transforming with AI integration, as highlighted in Aragon Research’s 2025 Globe™ report. AI-driven systems automate categorization, extract insights, and enhance compliance, redefining data management. This shift positions businesses to handle growth and regulatory demands, turning content into a strategic
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“AI doesn’t just generate content; it optimizes it dynamically,” Collins notes. “For example, if a particular topic is gaining traction, AI can adjust the content to reflect trending keywords and topics, enhancing its relevance and impact.”
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
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Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another "inflection point" in the move toward digital transformation.
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