Reddit's CEO Steve Huffman announced the phase-out of the default feed r/popular, calling it inadequate, in favor of personalized content streams to boost engagement against rivals like TikTok. This strategic shift aligns with Reddit's post-IPO evolution, emphasizing user retention through tailored algorithms and data-driven recommendations.
Google's AI Overviews are reshaping search by dominating top results, slashing organic and paid click-through rates by 61% and 68%, respectively. Marketers must adapt through E-E-A-T content, entity optimization, and GEO strategies to secure AI citations. This shift demands blending paid ads with AI-friendly approaches for sustained visibility.
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