Brand elements like logos, colors, and taglines form the core of identity, fostering recognition and trust. In 2025, trends emphasize AI integration, authenticity, sustainability, and personalization for cohesive campaigns. Balancing innovation with consistency builds lasting legacies, turning consumers into loyal advocates.
TikTok has enhanced its DMs with voice notes up to 60 seconds and up to nine images or videos per message, rolling out globally to boost engagement. This shift toward private communication rivals Instagram and WhatsApp, incorporating safety features like no media forwarding. It positions TikTok as a multifaceted social platform.
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