Google's RCS Business Messaging platform upgrades SMS with interactive features like images, carousels, and suggested replies, enhancing customer engagement via Android apps. It emphasizes security, API integration, and global adoption, despite challenges in privacy and implementation. This innovation drives conversational commerce and fosters meaningful business interactions.
Meta exempted Brazil from its ban on third-party AI chatbots via WhatsApp's Business API, following CADE's intervention, mirroring Italy's exemption after AGCM's order. The policy, aimed at preserving business focus, faced backlash for stifling competition. This highlights Meta's strategic adaptations to regulatory pressures in major markets.
|
