Traffic is only part of the equation—without strong CRO, it’s like "filling a shop with customers who never buy," as Luke Carthy puts it. Businesses must shift their focus from pure traffic growth to holistic strategies that encompass user experience, conversion, and long-term customer value. In other words,
As a marketing leader, it’s critical to have transparency when evaluating marketing technology. There’s more to consider with any decision than simply features and functionality. Get the report.
|
