Report: Bing Leaps Over Yahoo in the Search Market

Chris CrumSearch

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Chitika revealed its July search stats today, which have Bing at #2 in the search market, over partner Yahoo.

"July is over, and we have stats: in looking at the full month’s traffic, Google remains unassailable in its #1 spot, and Bing beats out Yahoo! by a few percentage points for the #2 spot," the firm says. "AOL and [Ask] continue to jockey for 4th place."

Search Market in July

Yahoo and Bing recently announced that Yahoo's organic results will be fully powered by Bing (in the U.S.) by late August.

Another element worth considering in the search market is the browser. Earlier this month, Chitika indicated that Google Firefox-based searches were more than total Bing or Yahoo searches. This could make things very interesting when Google's contract with Mozilla as the browser's default search option expires.

Let's not forget that Bing powers web search on Facebook, which currently has over 500 million users. Bing will also make its presence felt more in the mobile space as Windows Phone 7 phones make their way to the market.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.